Collaboration with Bucks County Community College marketing class!

This morning we presented to Mary Keunecke's marketing class at the Upper Bucks campus of BCCC, their semester project is to come up with a marketing plan for Wash Tyme LLC that includes the 4 P's: Product, Placement, Promotion, Pricing.  They were randomly put into 5 different teams for the project, which is 25% of their semester grade. On December 11th each team will get to "pitch" us their plan.  This is timely as we are in the midst of a rebranding process for our liquid soap to be able to more effectively market it to the mainstream.

We spoke about where we started, where we are, and where we want to go and answered some questions from the class.  Then the students  broke into 4 groups and tried our liquid hand soap out in the restrooms, after which it was back to the classroom and time for group discussion and asking us more questions.

One of the most rewarding moments of the day is when Mary remarked to us how the kids didn't jump up and run out when class was over like they usually do.

Stay tuned for more updates, and if you are one of the team members reading this feel free to contact us with any more questions at dorinda@washtyme.com

Our gratitude to Mary for setting this up and to the students for participating and good luck!