Wednesday, October 30, 2013

Collaboration with Bucks County Community College marketing class!

This morning we presented to Mary Keunecke's marketing class at the Upper Bucks campus of BCCC, their semester project is to come up with a marketing plan for Wash Tyme LLC that includes the 4 P's: Product, Placement, Promotion, Pricing.  They were randomly put into 5 different teams for the project, which is 25% of their semester grade. On December 11th each team will get to "pitch" us their plan.  This is timely as we are in the midst of a rebranding process for our liquid soap to be able to more effectively market it to the mainstream.

We spoke about where we started, where we are, and where we want to go and answered some questions from the class.  Then the students  broke into 4 groups and tried our liquid hand soap out in the restrooms, after which it was back to the classroom and time for group discussion and asking us more questions.

One of the most rewarding moments of the day is when Mary remarked to us how the kids didn't jump up and run out when class was over like they usually do.

Stay tuned for more updates, and if you are one of the team members reading this feel free to contact us with any more questions at dorinda@washtyme.com

Our gratitude to Mary for setting this up and to the students for participating and good luck!



Thursday, September 26, 2013

Focus Group Help Needed

We need YOUR help to better bring our unique hand soap to market.  We will be conducting 2 focus groups as posted below.  For just an hour of your time you will get some great hors d'oeuvres, a discount coupon to our online store and the satisfaction of helping a small business move forward.

No qualifications are necessary but our target audience is a person who makes buying decisions for their family or company.  Participants will be asked to try our soap and answer some questions and also have a time for open feedback.  We just need some honest and constructive feedback!

Please use the links below to RSVP!  Thanks in advance and please SHARE this with others.

Wednesday October 9th, 6:30-7:30pm in Buckingham at Wycombe Vineyard

Thursday October 10th 6:30-7:30pm in Perkasie at Down to Earth Cafe